Dyson has entered the electric toothbrush market with the Dyson CameraJet, a new toothbrush that combines brushing, camera-based gap detection and precision liquid flossing. Announced in Paris on September 1, 2026, the device uses a 100,000-pixel macro camera and Dyson's Gap Optical Targeting technology to identify gaps between teeth and direct a small jet of mouthrinse into them while the user brushes. 

Introduction

The Dyson toothbrush has arrived, and it is unlike the company's previous hair-care, vacuum and air-treatment products.

Called the Dyson CameraJet, the new electric toothbrush combines a conventional brushing system with a built-in intraoral camera, machine-learning software and a precision liquid jet designed to clean between teeth. Dyson unveiled the product in Paris on September 1, 2026, marking the company's move into a new category: oral care.

The central idea behind CameraJet is straightforward. Instead of simply brushing the visible surfaces of teeth, the device attempts to identify the spaces between them and automatically direct a controlled burst of mouthrinse into those areas.

Dyson says the product is the result of six years of research and development.

What Happened?

Dyson officially introduced CameraJet as what it describes as its first toothbrush with an integrated camera and precision jet system.

The device's camera examines the inside of the mouth while the user brushes. According to Dyson, its Gap Optical Targeting system analyzes 28 live images every second and uses machine learning to identify, track and predict gaps between teeth.

When the system identifies a gap, it can trigger a targeted burst of liquid. Dyson says the jet reaches the space between teeth within about 100 milliseconds of the camera identifying the target.

The company is positioning this as a way to combine brushing and liquid flossing into one routine.

That is the main difference between CameraJet and a conventional electric toothbrush: the device is designed not only to move bristles across teeth but also to use visual information to determine where its liquid jet should go.

How Does the Dyson CameraJet Work?

The technology begins with a small camera integrated into the toothbrush.

Dyson says the CameraJet uses a 100,000-pixel macro lens camera with a field of view designed for use inside the mouth. A dedicated target lens and lighting system are intended to help the camera see the spaces between teeth.

The camera feeds information into Dyson's machine-learning system.

The company says the system was trained using 470,000 dental images collected during development and involves approximately 16 million lines of code.

Once a gap is identified, the toothbrush can activate its conical jet.

Unlike a traditional toothbrush, the CameraJet therefore has a second cleaning mechanism working alongside the bristles.

Key Details of the Dyson Toothbrush

Some of the most notable CameraJet features include:

• 100,000-pixel macro camera for viewing inside the mouth.
• Gap Optical Targeting for identifying spaces between teeth.
• Analysis of 28 images per second, according to Dyson.
• A targeted conical mouthrinse jet for interdental cleaning.
• MyDyson app connectivity through Wi-Fi and Bluetooth.
• Live camera viewing through the MyDyson app.
• Brushing coverage maps and personalized feedback.
• Three brushing-intensity settings, including a gentle mode.
• Dual-bristle brush heads designed for gumline cleaning and stain removal.
• A 12.5ml liquid reservoir integrated into the system.
• Ceramic Ultra Blue and Ceramic Pink color options.

The CameraJet is also designed to work with Dyson's own low-foaming toothpaste and mouthrinse formulations.

The Camera Is One of the Most Unusual Features

Putting a camera inside a toothbrush immediately raises an obvious question: What happens to the images?

Dyson says the camera is only active during live viewing or automatic jetting. The company states that images are not recorded or stored on the toothbrush or in the cloud.

Dyson also says images processed through the device or MyDyson app are not stored or shared and cannot be accessed by Dyson or third parties.

This privacy element could become important because the product turns something as personal as brushing teeth into a connected-device experience.

Users can also view live footage of the cleaning process through the MyDyson app, effectively allowing them to see parts of their mouth from the toothbrush's perspective.

What About the Jet?

The jet is the other defining feature of CameraJet.

Dyson developed a conical-shaped stream of liquid intended to clean between teeth. The company says the jet can deliver up to 0.15ml of liquid between teeth and was engineered after years of work on fluid dynamics.

Dyson says it also developed a proprietary material intended to act as a proxy for plaque while testing the jet. That research involved a five-year collaboration with the National University of Singapore's Faculty of Dentistry, according to the company.

However, consumers should distinguish between Dyson's laboratory testing and independent clinical evidence. The company's published claims are based on specific testing conditions, and the product's performance should not automatically be interpreted as proof that it replaces every form of conventional flossing or professional dental care.

Dyson's Claims About Plaque Removal

Dyson says CameraJet has been clinically tested for gum-health improvements and claims that it can be more effective at plaque removal than certain competing products under specified test conditions.

Its website says a clinical study involving 204 participants compared CameraJet's Brush and Auto-jet mode with a manual toothbrush over six weeks.

Another Dyson product page references a smaller clinical test involving 71 participants over four weeks, using Dyson formulations and comparing the product with a manual toothbrush.

Those details are important because the claims are not simply measurements of every toothbrush on the market. Dyson's comparisons depend on the particular mode, comparator and testing methodology.

The company also makes laboratory-based claims about plaque removal compared with premium electric toothbrushes. Those should similarly be understood as manufacturer-reported test results rather than a universal ranking of all electric toothbrushes.

Background: Why Is Dyson Making a Toothbrush?

Dyson has spent years moving beyond its original vacuum-cleaner business.

The company became particularly prominent in consumer technology through products such as cordless vacuums, air purifiers, hair dryers and styling tools.

The CameraJet represents another significant expansion because oral care is a completely different consumer category.

Dyson says it spent six years researching, developing and engineering the technology before launching it.

The company's approach is consistent with its broader product strategy: identify an everyday activity and redesign it around engineering and technology.

With CameraJet, Dyson is attempting to address one of the most difficult parts of everyday dental care—cleaning between teeth—without requiring the user to perform a separate flossing step.

What Dyson Said About CameraJet

Dyson founder James Dyson introduced the product in Paris and described it as a new approach to maintaining oral health.

The company's official announcement emphasizes the combination of camera viewing, gap detection, targeted jetting and brushing in a single device.

Rather than simply adding connectivity to a conventional electric toothbrush, Dyson has built the product around the camera and jet system.

That makes CameraJet closer to a small connected dental-cleaning system than a traditional electric toothbrush.

Price and Availability

The Dyson CameraJet launched on September 1, 2026, through Dyson's website, Dyson Demo Stores and selected retailers.

In the United States, Dyson lists the CameraJet electric toothbrush with flosser at $499.99.

The full dental system includes the toothbrush, charging dock, travel case, Dyson toothpaste and Dyson mouthrinse.

The product is available in Ceramic Ultra Blue and Ceramic Pink.

Availability and pricing vary by market, so consumers outside the United States should check their local Dyson website rather than assuming the U.S. price or launch schedule applies to their country.

Why This Matters

The interesting part of the Dyson toothbrush is not simply that it has a camera.

The bigger development is the attempt to make the toothbrush respond to what it sees.

Traditional electric toothbrushes generally operate according to a predefined brushing pattern. CameraJet adds another layer: it identifies a specific area of the mouth and can direct liquid toward it.

That could make the device particularly interesting for people who struggle with interdental cleaning or want more information about their brushing technique.

The MyDyson app adds another layer by providing brushing insights, coverage information and feedback about cleaning performance.

But the $499.99 U.S. price places CameraJet firmly in the premium category. That means consumers will likely have to decide whether automated gap targeting and integrated liquid flossing justify a substantial premium over conventional electric toothbrushes and separate flossing devices.

What Happens Next?

Dyson has already begun selling or taking orders for CameraJet in markets where it has launched, while broader availability depends on individual countries and retailers.

The bigger question will be how consumers respond to a camera-equipped toothbrush.

The technology is unusual, but adoption will ultimately depend on factors such as cleaning performance, convenience, replacement costs, battery life, app usefulness and whether users actually prefer integrated liquid flossing to conventional interdental cleaning.

The product's long-term success will also depend on how independently verified evidence develops beyond Dyson's own testing.

For now, CameraJet represents one of the most ambitious attempts to bring cameras, machine learning and targeted fluid delivery into an everyday oral-care product.

FAQs

What is the Dyson toothbrush called?

Dyson's new toothbrush is called the Dyson CameraJet. It combines an electric toothbrush with an integrated camera and precision liquid-jet system.

How does the Dyson CameraJet work?

The CameraJet uses a built-in macro camera and Dyson's Gap Optical Targeting technology to identify gaps between teeth. It can then direct a targeted burst of mouthrinse into those areas while the user brushes.

Does the Dyson toothbrush have a camera?

Yes. CameraJet has a 100,000-pixel macro camera designed to view the inside of the mouth and identify interdental gaps. Dyson says the camera analyzes 28 images per second.

Does the Dyson CameraJet replace flossing?

Dyson markets CameraJet as a toothbrush that can precision-floss with liquid while brushing. However, consumers should not automatically assume that it replaces every form of conventional flossing or professional dental care. Its performance claims depend on specific testing conditions.

How much does the Dyson CameraJet cost?

The Dyson CameraJet is listed at $499.99 in the United States. Pricing and availability can differ between countries.

When did the Dyson CameraJet launch?

Dyson officially introduced CameraJet on September 1, 2026, in Paris. Dyson says it launched through its website, Demo Stores and selected retailers.

Can users see the camera footage?

Yes. The MyDyson app includes a live-viewing feature that lets users see footage from the toothbrush while cleaning. Dyson says the images are not stored or shared.

Is the Dyson CameraJet available in India?

Dyson's official global announcement does not establish an India-specific launch date or price. Indian consumers should check the local Dyson website for confirmed availability rather than relying on U.S. or U.K. pricing.

Sources

The article was researched and fact-checked using Dyson's official product announcement and product pages as the primary sources, supplemented by independent reporting from The Guardian, The Verge and other established publications. Dyson's own clinical and laboratory claims have been clearly attributed to the company rather than presented as independent findings.

Official source: Dyson CameraJet official announcement
Product information: Dyson CameraJet official product page

Reporting date: September 2, 2026.
Note: Product availability, pricing and features can vary by market and may change after launch.