beIN Media Group is expanding its children’s programming strategy with three Arabic-language original productions aimed at young audiences in the Middle East and North Africa. The move builds on beIN’s existing Arabic kids portfolio, particularly Jeem TV and Baraem, and its wider push to develop locally relevant content for MENA viewers. Publicly available sources confirm beIN’s continuing investment in Arabic children’s programming, although detailed information about the three new productions—including their titles and release dates—could not be independently verified from beIN’s current official materials. 

Introduction

beIN Media Group is expanding its focus on Arabic-language children’s entertainment, with plans to launch three new kids’ originals for audiences in the Middle East and North Africa.

The development comes as broadcasters and streaming platforms across the region increasingly invest in locally produced Arabic content rather than relying exclusively on international programming. For beIN, the move builds on an established children’s portfolio that includes Jeem TV and Baraem, as well as children’s programming available through its wider entertainment and streaming services.

However, details surrounding the three productions remain limited in publicly accessible official material. The titles, exact launch dates, formats and target age groups should therefore not be treated as confirmed unless beIN releases further information.

What Happened?

The announcement points to beIN Media Group's continued investment in original Arabic programming for children.

beIN is already an established provider of children's entertainment in the MENA region. Its portfolio includes dedicated children's services, while its streaming platform TOD describes itself as a family-oriented service offering Arabic, Turkish and international entertainment alongside children's programming.

The group's children's strategy also extends beyond entertainment alone. In April 2026, Qatar's The Peninsula reported on Al-Faizoon, an Arabic-language children's programme broadcast on Jeem TV. The programme combines educational and entertainment elements and focuses on religious knowledge and moral values for young viewers.

The planned three originals therefore fit into a broader effort to provide Arabic programming designed specifically for children in the region.

Key Details

The main points currently supported by available information are:

• beIN Media Group is expanding its Arabic children's content offering.
• The plans involve three Arabic-language original productions.
• The productions are intended for the kids and family entertainment market.
• beIN already operates children's programming through its MENA portfolio.
• Jeem TV is one of beIN's principal Arabic-language children's platforms.
• Baraem provides programming aimed at younger, preschool audiences.
• beIN has previously used original and locally relevant programming to strengthen its MENA entertainment offering.
• Exact production titles and launch dates for the three new originals have not been independently established from the official sources currently available.

That final point is important because entertainment announcements can change as productions move through development, commissioning and scheduling.

Background: beIN's Longstanding Kids Strategy

The move is not beIN's first investment in children's entertainment.

The company expanded its entertainment portfolio substantially during the middle of the last decade. In 2016, beIN announced the launch of beJunior, describing it as the group's entry into branded kids content. The company also carried a range of third-party children's channels and programming.

That same year, beIN announced the launch of DreamWorks Animation's channel in MENA, with the channel available in Arabic and English. The programming included animated series and a preschool block.

beIN later continued expanding its entertainment offering through partnerships and acquisitions.

Its current corporate profile describes the group as a global media company operating across television production, distribution and media rights. The group says it operates in 40 countries and has 130 channels across its businesses.

Jeem TV and Arabic Children's Programming

One of the most important parts of beIN's Arabic kids strategy is Jeem TV.

The channel has a long history of Arabic-language children's programming and has been part of beIN's portfolio since the group acquired it in 2016. Its programming has included educational shows, quizzes, documentaries, live-action series and animated programmes.

The channel has also experimented with ways of making major events accessible to younger viewers.

In 2024, beIN announced that Jeem TV would broadcast F1 Kids in Arabic across MENA. The programme was designed to explain Formula 1 in a simpler, child-friendly format, giving younger audiences an introduction to motorsport.

This illustrates how beIN has been using Arabic children's programming not only for traditional cartoons but also for educational and themed entertainment.

Baraem Adds a Preschool Focus

beIN's children's offering also includes Baraem, a channel focused on preschool viewers.

In 2024, Baraem participated in the Qatar Toy Festival with an interactive theatrical event called Together for Summer, featuring characters familiar to young viewers. The event was designed to combine entertainment with an interactive environment for children and families.

This preschool focus gives beIN a broader reach across different stages of childhood.

The planned new originals could therefore help strengthen the company's offering for children beyond imported or dubbed international programmes.

What Officials and Organizations Said

Publicly available reporting confirms beIN's broader commitment to Arabic and locally relevant content.

In an interview with BroadcastPro ME, Mia Eade, then Vice President of Original Content at beIN Media Group, explained that the company's original-content strategy was focused on local narratives, distinctive storytelling and a diverse portfolio. The interview primarily discussed general entertainment rather than the three children's productions specifically.

beIN's current platform description for TOD similarly says the service offers Arabic and Turkish original series alongside international entertainment and children's programming.

For that reason, it is reasonable to view the children's originals as part of a wider localization strategy, but it would be premature to attribute specific creative objectives or storylines to the three projects without an official production announcement.

Why This Matters

The expansion is significant because children's television remains an important part of family media consumption across the MENA region.

Arabic-language programming can give children access to stories, characters and cultural references that are more directly connected to their everyday environment. It can also provide parents with alternatives to exclusively foreign-language children's programming.

For broadcasters, original children's content offers another advantage: successful characters and programmes can potentially extend beyond television into digital platforms, educational initiatives, live events and merchandising.

beIN already has experience building children's brands around its channels. The company's involvement with Jeem TV and Baraem, together with its children's content on TOD, provides an existing distribution ecosystem for future originals.

The strategy also reflects a wider shift in the entertainment industry toward locally produced stories. beIN's own original-content leadership has previously emphasized the growing importance of non-English storytelling and MENA narratives.

What Happens Next?

The next important development will be the release of more specific information about the three children's productions.

At present, the publicly available information does not provide enough independently verifiable detail to state the projects' final titles, episode counts, release schedules, characters or exact target demographics.

Parents and viewers interested in the new programming should therefore look for further announcements from beIN Media Group, Jeem TV, Baraem or the relevant streaming services.

Once the productions are formally announced, information such as premiere dates, age ratings, programme formats and availability across MENA countries should become clearer.

For now, the confirmed picture is that beIN is continuing to strengthen its Arabic children's content strategy, building on an established network of kids-focused programming and platforms.

FAQs

What is beIN Media Group launching?

beIN Media Group is planning three new Arabic-language original productions for children. Publicly available information about their individual titles and launch schedules remains limited.

What language will the new kids originals use?

The planned productions are described as Arabic-language children's originals, making them part of beIN's wider Arabic content strategy for MENA audiences.

Which beIN channel focuses on Arabic children's programming?

Jeem TV is one of beIN's key Arabic-language children's channels. It offers entertainment, educational programming, quizzes, documentaries and children's series.

Does beIN already produce children's content?

Yes. beIN has a long history of children's programming and operates kids-focused services including Jeem TV and Baraem. Its TOD platform also offers children's programming.

What is Baraem?

Baraem is a beIN children's channel focused particularly on preschool audiences. Its programming and characters are designed for young children and families.

Does beIN offer Arabic children's content on streaming platforms?

Yes. beIN's TOD platform describes its entertainment offering as including children's programming alongside Arabic, Turkish and international entertainment.

Has beIN previously created Arabic original content?

Yes. beIN and its TOD platform have developed original Arabic productions across entertainment, while its children's portfolio has included Arabic-language programming through services such as Jeem TV.

When will the three new kids originals be released?

An exact release date for all three productions could not be independently verified from the official sources currently available. Further details are expected to clarify their titles, formats and premiere schedules.